About Us

I See Dallas offers unique city experiences in one-of-a-kind vehicles. From a vintage Cadillac Fleetwood limousine to a tiny school bus. Our mission is to shine a light on facets of Dallas that locals love! We offer a “Brews Cruise” for craft beer enthusiasts, ghost tours, photography tours, a vintage shopping tour and a street art tour. We’re also happy to work with you on a custom excursion.Co-owners, Mark Roberts and Cari Weinberg, are experts in off-the-beaten path Dallas fun and experiences. Both are lovers of craft beer, history, art, and a good Dallas tale. They have been deeply involved with all things Dallas during their decades as residents of the city.

Mark Roberts, Owner & Operator
  • Founded and runs Rockers vs Mods, a weekend event that brings together people interested in vintage Vespa scooters and European motorcycles for group rides and activities
  • Founded “Italy to Paris, the World Rally of Texas,” a whimsical car rally that goes through Texas cities featuring European names. Drivers must have cars manufactured before 1990, with price tags below $2500
  • Has been a member of the Deep Ellum Association Board – group dedicated to preserving the history of and protecting the Deep Ellum neighborhood
  • Owned The Pawn Gallery, a Deep Ellum art gallery specializing in outsider art
Cari Weinberg, Owner & Tour Guide
  • Works as a concierge at a downtown Dallas hotel
  • Is an urban nature explorer who loves local hiking and kayaking in the Trinity River
  • Has helped run Art Conspiracy, a street-level art collective that brings together 100+ artists to create work for a lively charity auction benefitting local creative causes
  • Played keyboards in Lovie, an all-girl band, that played for almost 10 years and recorded and released two albums
  • Started her career as a TV news reporter, specializing in courts and crime, but with a passion for feature stories – especially local lore